Launching Spring 2026 — Join the waitlist

Stop drowning in tabs.
Know what's broken
before it breaks you.

Waypoint Analytics connects your Shopify, Meta, and Google data, finds the problems costing you money, and tells you exactly what to do — in plain English, every morning. No dashboards to build. No analyst to hire.

Join the Waitlist See how it works →

No credit card required  ·  Setup in under 5 minutes  ·  $99/month after trial

Morning Briefing — Monday, Feb 24
Good morning, Alex.
3 things need your attention today.
● Critical Meta CAC up 34% this week

Your Meta cost-per-acquisition jumped from $18 → $24. The "Summer Dresses – Broad" ad set is the primary driver.

→ Pause or reduce budget on this ad set
● Warning Blue Linen Pants going out of stock

Only 12 units left. You're selling ~8/day. At this rate you'll stockout in ~1.5 days and lose ad spend on zero-inventory SKUs.

→ Pause ads for this SKU or reorder now
● Opportunity Google Shopping ROAS jumped to 3.4×

"Linen Collection" campaign improved from 2.1× → 3.4× ROAS this week. You're leaving budget on a profitable campaign.

→ Consider increasing daily budget 20–30%
Updated 3 minutes ago · Powered by Waypoint Analytics

Connects to your existing tools in minutes

The problem

You're spending your mornings piecing together a picture that's already out of date.

You check Shopify. Then Meta Ads Manager. Then Google Ads. Then GA4. Then a spreadsheet. By the time you've assembled the full picture, something has already changed — and you're making decisions on yesterday's data with no idea what's actually driving your numbers.

Shopify Shopify
Meta Meta
Google Ads Google Ads
GA4 GA4

All your data, one clear answer in seconds.

Waypoint Analytics

One AI that connects all your data

"You shouldn't need four tabs to answer one question."

💸

The average DTC founder in this revenue range is losing $800–$3,000/month to campaigns they don't know are unprofitable, inventory they're advertising against but can't ship, and CAC trends they're not catching early enough.

The solution

Not a dashboard.
It's the first thing you read every morning.

Connect your Shopify, Meta, Google, and GA4 accounts once. Waypoint Analytics pulls your data, finds the issues, and delivers a prioritized briefing — in plain English — so you always know what needs attention and exactly what to do about it.

1

Connect your accounts

OAuth with Shopify, Meta, Google, and GA4 in under 5 minutes. No spreadsheets, no manual data entry, no IT department required.

2

Waypoint Analytics analyzes everything

Waypoint Analytics pulls your data hourly, cross-references campaign spend with actual orders and profit, and identifies anomalies — rising CAC, low-inventory SKUs with active ads, campaigns with negative contribution margin.

3

You get a plain-English briefing

Every morning, Waypoint Analytics delivers 3–5 prioritized items. Each one tells you what changed, why it matters, and what to do. 2–5 minutes. Nothing critical missed.

4

Ask Waypoint anything

Not sure about a recommendation? Just ask. Waypoint answers questions about your specific store data — "Why did my ROAS drop last Tuesday?" — and gives you a direct answer with evidence, not a generic suggestion.

Features

Everything you need. Nothing you don't.

Core feature

Morning Briefing

Every morning, Waypoint Analytics surfaces the 3–5 things that need your attention — ranked by urgency and business impact. Not a list of every metric. Not a dashboard. A prioritized action list in plain English.

  • Catches rising CAC before it blows your budget
  • Flags inventory running out while ads are still running
  • Identifies unprofitable campaigns at the contribution margin level
  • Surfaces unexpected wins worth scaling
  • Takes 2–5 minutes to read, not 45
Morning Briefing · Today
Meta CAC up 34% — action needed
Summer Dresses ad set is burning budget at $24 CAC vs your $18 target.
Blue Linen Pants stockout in ~1.5 days
12 units remaining, selling 8/day. Pause ads or reorder now.
Google Shopping ROAS: 3.4× ↑
Linen Collection is profitable. Consider +20% budget.
Ask anything

Ask Waypoint — specific answers, not generic advice

Don't just read the briefing — understand it. Ask Waypoint any question about your store and get a direct answer backed by your actual data. Waypoint explains what it sees, why it matters, what to do, and what could go wrong.

  • "Why did my ROAS drop last Tuesday?"
  • "Which product has the best contribution margin?"
  • "Is my Google campaign profitable after COGS?"
  • "What's my blended CAC this month vs last month?"
  • "Should I scale or pause my Meta retargeting?"
Why did my ROAS drop so much last week?
Waypoint
What I see: Blended ROAS fell 3.2× → 2.1× (Feb 17–24). Meta "Summer Dresses – Broad" CPMs rose 41% — frequency hit 4.8, up from 2.1 two weeks ago.

What this matches: Audience saturation. You're hitting the same people too often at an escalating cost.

What I'd recommend: Pause "Summer Dresses – Broad" and shift $200/day to Meta Retargeting (4.2× ROAS, 1.6 frequency).

Why I'm confident: Google ROAS improved over the same period (2.4× → 3.1×) — this is Meta-specific, not a site or product problem.

What could go wrong: CPMs may normalize post-holiday. Hold the pause 3 days before making it permanent.

I'll follow up: I'll flag you if CAC exceeds $28 before tomorrow's briefing.
Ask anything about your store…
Weekly reports

Reports you'll actually send

Every Monday, Waypoint Analytics auto-generates a comprehensive weekly report — with a Waypoint-written narrative, key metrics, campaign breakdown, and profit analysis. Clean enough to forward to a business partner or investor. No manual work required.

  • Auto-generated every Monday, no setup required
  • Waypoint-written narrative explaining what happened and why
  • Campaign-level profit breakdown (not just ROAS)
  • Shareable via link — no login required to view
  • PDF export for email and Slack sharing
  • Subtle "Powered by Waypoint Analytics" footer — word-of-mouth built in
Weekly Performance Report
Feb 17 – Feb 24, 2025
Revenue
$42,840
↑ 12% vs prior week
Ad Spend
$8,200
→ flat
Blended CAC
$21.40
↑ 19% — watch this
ROAS
5.2×
↑ from 4.6×
Waypoint Summary

"Strong revenue week driven by Google Shopping, which hit a 3.4× ROAS on the Linen Collection campaign. Meta performance was mixed — retargeting performed well but broad prospecting saw rising CPMs. Watch your CAC trend — it's up 19% over 3 weeks."

Powered by Waypoint Analytics · waypoint.ai
Profit-level analysis

Finally know if you're actually making money

ROAS is a vanity metric. Waypoint Analytics tracks contribution margin by campaign and by product — so you know which campaigns are actually profitable, not just which ones have a high ROAS.

  • Connect your COGS and Waypoint Analytics calculates true profit per order
  • Campaign-level contribution margin (not just revenue)
  • Product profitability ranking — best and worst performers
  • Identifies negative-margin campaigns you don't know about
  • Blended CAC vs LTV view for subscription or repeat buyers
Campaign Profit Breakdown
Campaign Spend Revenue Profit
Google Shopping – Linen $1,200 $4,080 +$1,640
Meta – Retargeting $800 $3,360 +$980
Meta – Broad Prospecting $3,200 $6,720 -$340
Google Search – Brand $420 $2,940 +$1,380
⚠️ Meta Broad is running at a loss after COGS. Pause or restructure.
Pricing

Less than one hour of agency consulting.
Every month.

No long-term contracts. Cancel anytime. 14-day free trial on all plans — no credit card required to start.

Starter
$ 49 /mo

For founders just getting started who want a single platform view.

Join the Waitlist
  • ✓ 1 brand
  • ✓ Shopify + 1 ad platform (Meta or Google)
  • ✓ Morning Briefing (3 items/day)
  • ✓ Ask Waypoint (50 messages/month)
  • ✓ Basic weekly report
  • ✗ Full profit tracking
  • ✗ Shareable report links
  • ✗ GA4 integration
Most popular
Growth
$ 99 /mo

The full Waypoint Analytics experience. This is where most founders land.

Join the Waitlist
  • ✓ 1 brand
  • ✓ Shopify + Meta + Google + GA4
  • ✓ Morning Briefing (5 items/day)
  • ✓ Ask Waypoint (200 messages/month)
  • ✓ Full weekly report with AI narrative + PDF
  • ✓ Profit tracking per campaign & product
  • ✓ Shareable report links
  • ✗ Multiple brands
Pro
$ 199 /mo

For operators running multiple brands or needing investor-grade reporting.

Join the Waitlist
  • ✓ Up to 3 brands
  • ✓ Everything in Growth
  • ✓ Unlimited Ask Waypoint
  • ✓ Daily email briefing digest
  • ✓ Priority support
  • ✓ Custom COGS upload (CSV)
  • ✓ Investor-ready monthly report template

At $99/month, Waypoint Analytics costs less than one hour of agency consulting per week — and it works every day, not just when you remember to send the invoice.

How Waypoint Analytics compares

You've tried everything else.
Here's why it didn't work.

Waypoint Analytics $99/mo Triple Whale $400–$1,100/mo Tydo $999+/mo Northbeam $1,000+/mo Spreadsheets Free + your time Agency reporting $500–$2,000/mo
Plain-English recommendations ✓ ✗ ~ ✗ ✗ ~
Profit-level analysis ✓ ✓ ✓ ~ Manual ~
Daily automated briefing ✓ ✗ ✗ ✗ ✗ ✗
Ask Waypoint (AI chat with your data) ✓ ✗ ✓ ✗ ✗ ✗
Auto-generated weekly report ✓ ✗ ~ ✗ ✗ ✓
No analyst or setup required ✓ ~ ✗ ✗ ✗ ✗
Priced for <$3M brands ✓ ✗ ✗ ✗ ✓ ✗
Who it's for

Built for the founder wearing five hats.

Waypoint Analytics is perfect for you if…
  • You run a Shopify store doing $500K–$3M/year
  • You spend $3K–$15K/month on Meta and/or Google ads
  • You check Shopify + Ads Manager + GA4 every morning and still don't know what's working
  • You've looked at Triple Whale but can't justify $400–$1,100/month
  • You want someone to just tell you what's wrong and what to do
  • You have 2–5 minutes in the morning, not 45
Waypoint Analytics is probably not for you if…
  • You have a full data team or dedicated analyst
  • You're doing less than $40K/month (not enough order volume for AI patterns)
  • You need custom data warehouse integrations or BI tool connections
  • You're not running paid ads — Waypoint Analytics' primary value is ad spend optimization

Know what's broken by 8am tomorrow.

Connect your Shopify, Meta, and Google accounts in under 5 minutes. Waypoint Analytics will have your first Morning Briefing ready by tomorrow morning — including at least one thing you didn't know was a problem.

Join the Waitlist

No credit card required. Setup in under 5 minutes.

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