Built for founders who'd rather act than analyse.
Waypoint Analytics is an AI-powered daily briefing platform built specifically for direct-to-consumer brands. We connect your Shopify, Meta Ads, Google Ads, and GA4 accounts — and instead of handing you another dashboard to decode, we deliver a plain-English morning briefing that tells you exactly what's broken, what's winning, and what to do next.
We pull your store and ad data every hour, cross-reference campaign spend against real orders and profit margins, and surface the 3–5 things that actually need your attention — ranked by urgency and business impact.
Most DTC founders lose $800–$3,000/month to campaigns they don't know are unprofitable. Waypoint closes that gap by automating the daily analysis so you stop guessing and start acting on evidence.
Connect your accounts once via OAuth — no spreadsheets, no IT setup. Every morning Waypoint delivers a prioritised briefing in plain English, each item paired with a specific recommended action.
Go beyond the briefing with a conversational AI layer trained on your own store data. Ask "Why did my ROAS drop last Tuesday?" and get a direct, evidence-backed answer — not a generic suggestion.
- Shopify store owners generating $500K–$3M/year in revenue
- Founders spending $3K–$15K/month across Meta and Google ads
- Operators wearing five hats who need fast, trustworthy decisions — not more tabs
- Brands that want analyst-quality insight without the analyst price tag
"You shouldn't need four tabs to answer one question. Waypoint gives DTC founders the clarity of a full analytics team — in 2–5 minutes every morning."
Ready to stop guessing?
Join the waitlist and get early access when we launch in Spring 2026.
Join the Waitlist