Privacy Policy

This Privacy Policy describes how Waypoint Analytics collects, uses, and protects your information when you use our platform. We take your privacy seriously.

1. Introduction

Waypoint Analytics operates the platform at waypoint-analytics.ai (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. By using the Service, you consent to the practices described here.

2. Information We Collect

2.1 Information You Provide Directly

• Account registration: name, email address, company name, and password
• Billing information: payment card details (processed by our third-party payment processor; we do not store card numbers)
• COGS data you voluntarily upload for profit analysis
• Communications you send us via email or support channels
• Waitlist sign-up information: name and email address

2.2 Data Retrieved from Third-Party Integrations

When you connect your Shopify, Meta Ads, Google Ads, or GA4 accounts, we access:

• Shopify: order data, revenue, product inventory levels, SKU information
• Meta Ads: campaign spend, impressions, clicks, conversions, cost-per-acquisition metrics
• Google Ads: campaign performance, ROAS, spend, conversion data
• GA4: website session data, traffic sources, conversion events

This data is retrieved solely to provide the Service and is not used for any other commercial purpose.

2.3 Automatically Collected Information

• Log data: IP address, browser type, pages visited, time and date of visits, referring URLs
• Device information: operating system, hardware model
• Usage data: features accessed, queries submitted to Ask Waypoint, engagement with briefings

2.4 Cookies and Tracking Technologies

We use cookies and similar technologies to maintain session state, remember preferences, and analyze usage. You can configure your browser to refuse cookies, though this may affect Service functionality.

3. How We Use Your Information

We use collected information to:

• Provide and operate the Service (including generating briefings, reports, and Ask Waypoint responses)
• Process subscriptions and manage billing
• Send transactional and marketing communications (you may opt out at any time)
• Improve the Service and refine our AI models using aggregated, anonymized data
• Respond to support requests
• Detect and prevent fraud and security incidents
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information.

4.1 Service Providers

We engage trusted vendors for cloud hosting, payment processing, email delivery, and analytics. They are contractually obligated to use your data only as directed by us.

4.2 Business Transfers

If Waypoint Analytics is involved in a merger or acquisition, your information may be transferred. We will provide notice before your information becomes subject to a materially different privacy policy.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if necessary to protect our rights or the safety of others.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active or as necessary to provide the Service. Third-party integration data is retained for up to 24 months to support historical reporting. Upon cancellation, we will delete or anonymize your personal information within 90 days, unless legally required to retain it longer. Aggregated, anonymized data may be retained indefinitely.

6. Data Security

We implement industry-standard security measures including TLS 1.2+ encryption in transit, encryption at rest, access controls limiting data to authorized personnel, and regular security reviews. No method of transmission or storage is 100% secure. In the event of a breach posing risk to your rights, we will notify you and relevant authorities as required by law.

7. Your Rights and Choices

Depending on your location, you may have the right to access, correct, delete, or port your personal information; opt out of marketing communications; and withdraw consent where processing is consent-based. To exercise these rights, contact admin@waypoint.analytics.ai. We will respond within 30 days.

8. Third-Party Platforms

Your use of Shopify, Meta, and Google is governed by their own privacy policies. We are not responsible for their data practices. You may disconnect any integration from within your Waypoint Analytics account settings or directly through the respective platform.

9. Children's Privacy

The Service is not directed to individuals under 18. We do not knowingly collect information from minors. If we become aware we have done so, we will delete it promptly.

10. International Data Transfers

Waypoint Analytics is based in the United States. If you access the Service from outside the US, your information may be transferred to and processed in the United States. By using the Service, you consent to this transfer. We will take appropriate steps to ensure compliance with applicable data protection laws.

11. California Privacy Rights (CCPA)

California residents have the right to:

• Know what personal information we collect
• Delete their personal information
• Opt out of the sale of personal information (we do not sell personal information)

To exercise your California privacy rights, contact admin@waypoint.analytics.ai. We will not discriminate against you for exercising your rights.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date and, for material changes, notify you via email. We encourage you to review this policy periodically.

13. Contact Us

Email: admin@waypoint.analytics.ai
Website: https://www.waypoint-analytics.ai